Related content
-
Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technologyKnowledge Spotlight: Growing a Global Brand in Local Soil
Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology
Knowledge Spotlight: AI and the Future of Search
Read more about "Knowledge Spotlight: AI and the Future of Search"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
Ad fraudAudience measurementProgrammatic & ad techAgencies & partnersAdvertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerceMedia Forum Overview - Global Marketer Week Istanbul 2023
Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
-
Advertising & policyDigital policyBrand reputationMarketing technologyValue of advertisingMarketing technologyThe testing times continue
Read more about "The testing times continue"Marketing will have to demonstrate value in 2023 as the global economy slows down, says ÌÇÐÄvlog¹ÙÍøPresident and Mastercard Chief Marketing…
-
Agencies & partnersMarketing procurementValue of advertisingMarketing procurementBenchmark: Negotiations with tech titans or big digital platforms
Read more about "Benchmark: Negotiations with tech titans or big digital platforms"ÌÇÐÄvlog¹ÙÍømember benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.
-
Advertising & policyBrand purposeValue of advertisingCannes LionsSustainabilityHow seriously is the industry taking sustainability?
Read more about "How seriously is the industry taking sustainability?"ÌÇÐÄvlog¹ÙÍøasked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.
°Õ³ó±ð…
-
Advertising & policyValue of advertisingDutch association receives royal designation for 100 years of representing the interests of advertisers
Read more about "Dutch association receives royal designation for 100 years of representing the interests of advertisers"bvA challenges brand leaders to play an active role in addressing societal issues
-
Advertising & policyDigital policyValue of advertisingÌÇÐÄvlog¹ÙÍøPolicy Tracker
Read more about "ÌÇÐÄvlog¹ÙÍøPolicy Tracker"WFA's EU Policy Tracker provides an update on all latest developments and ÌÇÐÄvlog¹ÙÍøactivities regarding the most relevant EU legislative…
-
Audience measurementAdvertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketingGlobal Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
-
Agencies & partnersAgency remunerationAgency managementMarketing effectivenessValue of advertisingMedia Forum meeting overview – Improving your inventory media (March 2022)
Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
-
Cross-media measurementMarketing effectivenessValue of advertisingBenchmark: Media Spend Vs Net Sales Revenue & A&P
Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"ÌÇÐÄvlog¹ÙÍømember benchmark on Media Spend Vs Net Sales Revenue & A&P
-
Advertising & policyValue of advertising1 TL spent on advertising in Turkey generates 19.4 TL in GDP
Read more about "1 TL spent on advertising in Turkey generates 19.4 TL in GDP"Turkish industry alliance, DPIP, unveils Value of Advertising study